OD CraftOrganization Design & Performance Systems5 October 2026 ·
You measure performance. do you manage it?
Most companies don't have a KPI problem.
They have a management problem.
They measure performance once a year, file the ratings, and wonder why nothing changes.
Measurement tells you the score.
Management changes it.
The 5 differences are in the image. Save it for your next review cycle.
Quick test: when did your team last discuss its KPIs?
If the answer is "at the annual review", you're measuring, not managing.
This is Day 1 of 30 in Measure Twice: one practical performance management tool a day, no fluff.
Tomorrow: Objective, KPI, Target. Most teams mix them up.
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